Coors Light. Cold as the Rockies. And for years, they've had the cold-activated "technology" on their cans to prove it.
And now, if your heart desires, you can have nail polish that goes on silver and turns blue when your beer is cold as the Rockies.
Chill Polish was co-developed with nail polish bran Le Chat and was officially launched on Tuesday, retailing $7, and is COMPLETELY SOLD OUT already.
Coors Light's VP of Marketing, Marcelo Pascoa, had this to say:
“Coors Light should always be served as cold as the Rockies, but sometimes it’s hard to know when you’re drinking from a pint glass. We’ve brought our cold-activated technology to nail polish to ensure your pint of beer is just the right temp for drinking.”
What do you think? Cool as the Rockies?