The contract Kobe Bryant had with Nike, which began in 2003, ended in April 2021. Widow Vanessa Bryant did not renew, claiming there were money and shoe availability issues. Additionally, she was seeking a lifetime contract like both Michael Jordan and LeBron James have.
As of yesterday, Vanessa Bryant was able to reach an agreement with Nike. She released the following statement:
"We’re excited to announce our partnership with Nike is going to continue! I am so proud that my husband's shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world. With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come and with Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF). I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come. I know this is an inspiring moment for my husband and daughter's global fans, and I am very appreciative of each and every one of you!
With Gratitude for every fan around the world supporting Kobe and Gigis Legacy,
Vanessa Bryant"