Marky Mark is teaming up to create another funky bunch, co-founded Flecha Azul with PGA golfer Abraham Ancer and entrepreneur Aron Marquez to create an entire tequila line.
At first, Wahlberg wasn't all in, explaining to CNN Business:
"It's funny because when it was first mentioned to me I said 'absolutely not'. You have all these other people out there claiming to have gone to Mexico and created tequila and cultivated agave and all this stuff. They were like, 'This is not what that is, we have two amazing guys who are really young and like minded.' ... I just said I would love to invest in them."
They did, in fact, visit a distillery in Jalisco, Mexico, which is owned and operated by a local family since 1840. Wahlberg cut a check afterward and became an investor. Flecha Azul features five types of tequila: Blanco, Reposado, Añejo, Cristalino and Extra Añejo.
It is only available in California, Texas, Nevada and Georgia, however it will become available nationwide later in 2022.
"It just felt like it was meant to be. He tried Flecha Azul and loved it. Our focus was to bring a tequila that's made the traditional way with no shortcuts. It is extremely important for me to honor my culture and the families that have dedicated their lives to tequila making."
Of course, the celebrity tequila space is fairly crowded, with the likes George Clooney's Casamigos, The Rock's Teremana and Kendall Jenner's 818. Wahlberg loves the competition and even went as far as to say:
"The space is growing thanks to guys like Dwayne who have created a lot of awareness and excitement. We're coming for everybody's spot ... We plan on being the best because we have the best product out there. It's the best value proposition for the customer... I've tasted their product, they haven't tasted mine! Those guys know me very well, they know my competitive spirit!'"
Time for a Tequila-off!!!