The annual Clovis Rodeo, now in its 110th year, is expected to generate an economic impact of $30 million, according to Shawn Miller, the city's business development manager. Per ABC30, this year's event, which has been extended to five days, is projected to bring in $10 million more than the previous year.
The rodeo, which began on Wednesday and will run through Sunday, is expected to attract tens of thousands of fans from across the nation. The event features professional cowboys and cowgirls, along with over 700 animal athletes, competing in various events. The prize money for the event has been increased by $50,000, totaling about $450,000.
The city of Clovis has seen a surge in tourism during the rodeo, with local businesses experiencing a spike in revenue. The hospitality industry, including hotels, restaurants, and retail stores, is expected to benefit the most from the influx of visitors. Several new hotels have been built to accommodate the increased number of tourists.
However, the economic impact of the rodeo extends beyond the direct revenue from tourists. The money spent in local businesses circulates within the city, contributing to the overall economic health of the region.
Despite the economic benefits, the rodeo has also faced criticism from animal rights activists. However (per The Fresno Bee), organizers maintain that the welfare of the animals is a top priority and that all events are conducted in accordance with animal welfare guidelines.