Thighstop: Wingstop Offering Thighs

Wingstop CEO announced last year that they would be testing bone-in chicken thighs in a few U.S. cities. He originally said:

"Well, we're not changing our name to Thighstop."

However, that's exactly what they did. Monday, Wingstop announced the launch of Thighstop. Thighstop, a "virtual restaurant", will be serving up crispy bone-in chicken thighs and breaded boneless thighs for delivery/take out. They will be offered at 1,400 Wingstop locations throughout the U.S. and will be offered in 11 different flavors.

Morrison had this to say on the venture:

"Wingstop pioneered the concept of chicken wings as a center-of-the-plate item. Although Thighstop is in its infancy, we've been exploring bone-in and boneless thighs as center-of-the-plate options for some time now as a way to offer fans new ways to enjoy Wingstop's bold, distinctive and craveable flavors."

The decision has ultimately become a cost-saving measure for the chicken chain, as the wholesale price of chicken wings went from roughly 98 cents to $3.22, according to Morrison. Moving forward, Wingstop will be purchasing whole chickens and will not only be offering wings and thighs, but also breasts (in the form of boneless wings).

Sponsored Content

Sponsored Content