Pickle-flavored hard seltzer started out as a harmless April Fool's Day joke. But, thanks to Brümate and Crook & Marker, it is not just a goofy internet meme, but something real and consumable (by adults 21+). The seltzer is called Afternoon Dillight, which according to their website, is a "specialty seltzer" and can be expected sometime this summer. It will be sold in 11.5-ounce cans, has only 100 calories, zero sugar and 5% ABV.
Crook & Marker wrote on their Facebook page:
"What started as a joke is officially real. We've teamed up with BruMate to bring you Afternoon Dillight — a one-of-a-brine pickiliscious experience that packs a crunch (and a buzz). This is a limited release dropping this summer, so get on the pre-order VIPickle list to make sure you don't miss out."
Here's the original April Fool's Day joke that gave birth to this soon-to-be hot summer trend:
Over 10,000 people expressed interest in a REAL pickle seltzer... and well, the people have spoken! What was once a dream, is now a reality!
They only plan on releasing ~10,000 12-packs of pickle seltzer and the release date still has not been announced. You can sign up for updates on their website.