Imagine if Will.i.am and Honeywell teamed up.
The result: Xupermask.
There are two versions of the Xupermask, marketed as functional and fashionable, retailing around $299. The mask combines protection, design and usability all into one product.
Will.i.am sat down with CNBC and had this to say:
"We've long past looked at shoes as protective gear, but they're just cultural items that we go out and buy. The mask should have the same type of attention to detail, love and care to where you're not compromising aesthetics for keeping yourself and other people safe."
Will.i.am believes these masks will become as valuable as a pair of Air Jordan shoes is to sneakerheads. The masks are designed to make breathing easy and come with HEPA filters courtesy of Honeywell. It also comes with LED lights, 3-speed fans and noise-canceling headphones.
Will.i.am goes on to say:
"This particular Xupermask has a very unique patented filter design, which we're very proud of that brings, you know, top-notch filtration without sacrificing usability or fashion. I think we tried to blend the best of both worlds... I think people will continue to wear masks and [if] masks like the Xupermask have other functionality, I think you're going to [be] giving people an option,"