The mystery surrounding the disappearance of a prominent Roseville business owner remains as the search continues.

Stephen Pease, who owns Sammy's Rockin' Island Bar and Grill, was last seen Nov. 2, in Fort Bragg on the Mendocino coast. His friend, Chris Maudru, says this is unlike Pease, but he isn't giving up on the search.

"He'd get away for a day or so, but even during those times that he would get away, he'd call us back," Maudru said. 

Maudru says folks in Ft. Bragg have seen his picture on social media and volunteering to watch for Pease.

"We're going forward hoping that it had something to do with an accident. 

He added that they prefer not to consider that Pease could have killed himself as an alternative for now.