Coca-Cola has solved the challenge of keeping an ice-cold Coke ice-cold until it's gone.  There's a new Coke bottle made of ice. 

The company is selling the icy cold drinks only in Colombia, at least for now. The company's website says beachside vendors are selling an average of 230 bottles an hour. 

The bottle looks just like the traditional hour glass-shaped glass bottle, and it has a rubber red band. 

The band serves two purposes: It provides a way to hold the bottle without freezing your fingers, and after the bottle melts the band can be worn as a bracelet.