A Northern California grocery store owner is hoping to turn a botched burglary attempt into gold.

Kent Pfrimmer, owner of Kent’s Meats and Groceries in Redding, California, and his web designer turned surveillance video of a suspected thief's less than successful effort to break into the store into an television ad for the store's pastrami.  The commercial ends with the announcer saying about the pastrami, "so good, some people will do just about anything to get more.''

The original surveillance footage, which went viral, shows the rotund and oddly dressed suspect throwing something at the store's window, then stumbling and falling trying to run away.